Goodwork is a mobile app that connects recruiters and employers with healthcare workers, and vice versa. I helped with naming, branding, design, copywriting, copyediting, and artistic direction.

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The brand and its logo had to represent Goodwork's values of empowering clinicians to find quality work, while also emphasizing the importance of play. To achieve this, I chose the paper fortune teller as Goodwork's symbol. Then I designed the icon and app to reflect these values. 

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The illustrative quality of the icon and app is playful, as well as symbolic. Bauhaus fonts and design elements achieve a balance of seriousness and levity. The design gestures to Goodwork's values by establishing a parallel with Bauhaus's legacy: personal vision unified with function.

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Above all, the app needs to stand out in a field that is saturated with cool clinical colors and design. Goodwork's founders want clinicians and healthcare employers to remember, while using their app, that work matters--but not more than enjoying what you do.

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Check back here for a link as soon as the app goes live. 

As Editor in Chief, I did what editors do. Structural and line edits. Edited staff and freelance writers. Coordinated with section editors on short- and long-form stories. You know. The usual.

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But I also moved the journal online, in addition to maintaining our biannual print edition. And I made it free. While increasing revenue.

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The results of my copy and edits: A 94.29% increase in active daily users in the first year.

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Here are the first two volumes I edited.

Vol. 38.1

Vol. 38.2

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Also, I renamed the journal, worked with external designers and a logotype artist, developed a brand and operations guide, and wrote and edited copy for targeted social media campaigns, for-profit newsletters, and more.

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Here are the other two volumes I edited.

Vol. 39.1

Vol. 39.2

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Before I was Editor in Chief, I designed a new website. And published new work every week for two years.

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Here's year one.

And here's year two.

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My design? Their whole website is still using it.

This is where I wrote daily news-analysis briefings for the president, vice president, first lady, and senior White House personnel. Everyone has a narrative. Some are political.

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For obvious reasons, I can't post work copy online. But you can get to know the company here.

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Each night, I scoured thousands of news sources (using a patented algorithm) and found the breaking coverage my clients need to know about. My job was to tell clients how these stories were being told: the slant, the narrative surrounding each. 

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The biggest nightly briefing we produced was, on average, over 20,000 words.

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Here are the main skills I employed:

1. Research

2. Writing

3. Editing

4. Collaboration

CIMBA Consortium is an international business school, a study-abroad program, and an executive services company. I helped with copywriting, copyediting, transcriptions, and the development of a concept rationale. 

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Learn more about CIMBA here.

A small literary press, Orison Books publishes fiction, nonfiction, and poetry, as well as an annual anthology of contemporary writing. I designed the website and palette, redesigned the logo, and provided copywriting and copyediting services.

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Learn more about Orison Books here.